Many small businesses, included real estate agents, don’t have a marketing department that can just whip something out for them. In addition, many times agents want full control on their creative designs but lack the actual creative design or tools.
Below we’ll go through a step by step tutorial on how to easily make any words you want to emphasis on a photo to “pop out” and “stand out” on social media.
What do you need?
- Canva (free sign up)
Watch – Tutorial (10 minutes)
Read – Tutorial ( step by step )
On Canva (the graphic design software), create a simple Facebook post design. Choose any design for your purpose, but for our example we’ll use Facebook Post as our template.
Drag a photo to the center canvas. Expand the photo to engulf entire space.
Add text to the center of the image from the “Text” menu option on the LEFT column panel. Select a specific style heading and type your words on image.
Navigate to the “Elements” menu option on the LEFT column panel. There select the box shape. This will have a random default colored box placed behind the Just Sold text.
Enlarge the box so that it takes up the entire canvas. Don’t worry about it covering the background image. We’ll fix this in the next step.
Location the transparency icon found top right. There you’ll see a horizontal toggle that allows you to adjust the transparency of the box. As you toggle left, the transparency increase and you’ll see the background bleed through the box. Adjust it to a number closer to 50-60. You can play around this number per your needs.
Select the background color icon found top LEFT. There you can adjust the box color to a darker color. Choose black to get the most contrast.
Now, to finally get the text to really “pop out”, change the color to white. This will create a strong contrast between the text color and the background (darken) with the blend of the background image.
At this point you are done and can export the image if your satisfied with the look.
To add more flare to your text, you can drop a shadow on the text. To do this, just click on the “Just Sold” text, and copy and paste it back to the canvas.
Change the text color from WHITE to BLACK.
Adjust the location of the black text to be right below the white font.
Pro Tip: Try to move the text to be slightly below the white font and to the right offset.
Location the Position button found at the top right of your screen. There you can have a element that has been selected to be moved above or below an object layer. Here you’ll want to choose “Backward” to move the “Just Sold” black test to sit behind the white text. This will create that shadow look.
Now your text really POPS OUT from the image.
When ready, just export the image out and post it to any of your social media accounts or your websites.